Its late. Not that late where
you know that the sun will rise anytime soon, but its late enough that
after a long day, I know I’m tired and I know I’m sick of emails, so I
am going to blog post an answer to a question I was asked twice today.
"Yeah – why should I bother going
to Lotusphere… or better yet, how could I convince someone to send me
to Florida in January? My boss will think its just a Junket"
Well, Warren gave some excellent tips
on convincing your boss on why you should go to Lotusphere in the past
(Warren, can you post a direct link as a response please, I can’t find
it).
I will give you a direct reason anyway.
Its a bottom line reason.
2008 will be my fourth year in a row
going to Lotusphere. EVERY year I have returned with tangible and
non-tangible benefits for attending. All of these have lead to revenue
for where
I work.
I met Warren
and got to know the staff of B.E.
Systems in my first year there.
Since then, Blue Wave and B.E. have had an excellent working relationship
where both companies have landed business and assisted each other in so
many ways that we are in constant communication at this stage. This
has lead to some excellent growth and revenue for us both.
I have met other BP’s (and IBMer’s)
aswell, and the communication that we have now has lead to better profile
for us all, and answers to technical and business questions in an instant
that would of taken weeks before. How impressive do you think it
is when your customer asks you a question and you say… "I don’t
know, but the guy who WROTE that is on my Skype list… gimmie a second
to find out".
I met companies at Lotusphere that are
now regular customers.
My customers have attended Lotusphere
and come back wanting to start off more projects after being jazzed up
by the new features, or old features they just didn’t know about.
I met product vendors (have you looked
at this
product!) that have led to sales
and implementations in countries across Europe.
There are a wealth of reasons why attending
Lotusphere is a damn good idea. This year so far is shaping up to
be the best yet. If you go to Lotusphere with some enthusiasm, realism
and some experience, armed with business cards and the notion to speak
to people, I would be stunned if you do not come home feeling like it is
worth the money.