The Lotusphere 2011 OGS trended on Twitter US last Monday. This is no small feat. A quick search of twitter indicates that many statistics were retweeted, but there was a lot of negativity regarding the OGS’ format. I’m trying to figure out why it did not resonate for me at all. To that end, I went back and re-watched quite a bit of it at lunchtime today.
Well, it all started brilliantly, with the music, then Allistair giving a great speech. Followed by Kevin Spacey effortlessly entertaining the crowd with a very relevant, clear message. Following him would be difficult but at first they manage it. Then it all goes wrong.
The customer panel was tired, boring and sucked all the energy out of the room. To add insult to injury Jeff Schlick comes on and hosts a second panel. A few looks behind me at that stage and I could see a lot of interest was gone. Finally, demos began excellently executed by Brian and Ron. But then the demo was dissected, when there was no need. Again, energy is lost.
Show the solution.. dissect in the technical sessions.
Lotusphere (and Lotus) is changing at a rapid pace right now, and I totally appreciate that the OGS was aimed at the CIOs and CTOs in the room (aka the suits). The OGS was not aimed at the 500 students that were bussed in for the day, nor the tech staff that work with the product 365 days a year. Lotus cannot be all things to all men, but they surely could have tried a lot better. It needed a few cool demos at the start. Even CTO’s like cool demos at the start for Christ’s sake. A single panel that mentions the products in use, used as a teaser, while the details for the real sessions for those panelists go onscreen behind them. If you are interested, you go. The OGS should be a teaser, both at a technical and buisness level. Come out punching and tell audience where to go. I also appreciate that a lot of Lotus is mid-cycle at the moment, but there was a hell of a lot of future technology lab stuff that could of been used in the OGS. Easily.
On the positive, IBM joked at their own failure in the closing, by “starting with a demo”. This received laughter and applause. Also, based on the tweets/posts during the OGS, they acknowledged there was an issue, and have also agreed to bring demo’s forward for next year. I have a feeling they will be held to that by many of the bloggers.