Over the past few years, I have seen some gamification attempts at IBM Connect. I cannot say if they were deemed failures or not, but they always felt “forced” to me. The objective of the game is that IBM want you to increase their trending during the event. The community leaders in IBM try to do this with very little resources given to them. This year, I see community people do it themselves, just for fun. Not only do they do it, they do it in style.
Take a look at Dolphindoor. IBM, please take note.